SKT COMPLETES NATIONAL TEAM CHEERING CAMPAIGN

SK Telecom [017670] announced on Sept. 9 that it has concluded its national cheering campaign, “We Are the National Team,” which it ran during the Hangzhou Asian Games (AG).

The campaign page, which was jointly operated with Naver Sports, received about 50 million supportive messages, including “cheer talk” and “likes,” exceeding the target of 10 million. The company will donate 100 million won to the Korea Sports Council for the development of the national team.

SK Telecom is releasing a series of documentaries on its sports marketing YouTube channel, 온라인카지노 “Scribble,” about its sponsored athletes’ preparation for the Asian Games, and athletes who made medal pledges at the “Team SK” Asian Games send-off ceremony in August will fulfill them.South Korea finished third overall at the Asian Games, winning 42 gold, 59 silver and 89 bronze medals.

Hee-seop Kim, Head of Communications at SK Telecom, described the campaign as “a way to publicize the passion and hard work of athletes and rally support,” and said, “We will continue to make various efforts to develop a more balanced sports scene in Korea and implement ESG in sports.”