Paddy Power, Sky Betting & Gaming, and Betfair announcing new partnerships in recent weeks. It raised an additional £250,000 through a fundraiser for this year’s two charities. 파워볼게임
This activity forms part of Flutter’s broader global commitment to doing more for communities operating as part of the group’s sustainability strategy, the Positive Impact Plan. The goal of more work is to improve the lives of 10 million people by 2030, leveraging Flutter’s scale and the collective passion of its peers across three main areas: Sports & Play, Health and Wellbeing, and Tech for Good.
On Monday, Paddy Power announced that it will donate up to £1 million to Prostate Cancer UK as part of its leading sponsorship of the 2023 PDC World Darts Championship, which kicks off this month in its own unique style. The brand has pledged to donate £1,000 for every 180 hits during the tournament, with the biggest score of 901 during last year’s tournament, which it hopes will break records this year, meaning the possibility of a £1 million donation to Prostate Cancer UK, a groundbreaking amount for charities that will ultimately save lives. In addition, the bookmakers and PDC will join forces and use all their channels to encourage 180,000 fans, followers, and customers in the UK to use Prostate Cancer UK’s online risk checkers via prostatecanceruk.org/180-risk
This comes shortly after Betfair’s Back-to-back Winners Fund was launched last month with Betfair’s ambassador and legendary jockey Rachel Blackmore. The campaign is supported by Betfair with an initial donation of £100,000 for both the injured and Irish jockeys, with an additional £5,000 for each Blackmore flight between Betfair Chase Day and the Randox Grand National. This will be a total donation of £250,000 and will likely be shared equally by the two charities.
Earlier in November, Skybet launched a £6 million ‘Building Foundation Fund’ in partnership with the English Football League (EFL). The fund represents the largest multi-year backer fund dedicated solely to community activities and offers 72 EFL clubs the opportunity to invest in ongoing programs or bid up to £100,000 in grants to develop new initiatives. Skybet will now invest £1 million annually in the fund from the 2023/2024 season.
Ian Brown, CEO of Flutter UKI, said, “I’m really proud of the progress that has made the UKI department do more for the community this year as part of Flutter Group’s positive impact initiative. Our market-leading brands have launched creative and impactful campaigns that directly support causes close to their customers and colleagues, respectively.