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Belgium national lottery suspends sports betting ads during World Cup

The Belgian National Lottery has officially suspended all forms of sports betting advertising during the 2022 FIFA World Cup to protect players from gambling-related harm.

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The World Cup is usually a time when many people show interest in sports betting, meaning protecting players and fighting gambling addiction should be a priority.

This is why the Belgian Minister of the People’s Lottery, Vincent van Petegrem, has officially decided to stop sports betting advertising on radio, TV and written media from November 20 to December 18.

In a press release Sunday, he said: “The National Lottery is playing a leading role in protecting players and fighting gambling addiction. In the World Cup, sports and supporter experience should be the center.

“Advertising for sports betting should have no place in broadcasting or reporting on television, radio and written media. The National Lottery is already setting a good example by not advertising sports betting on these channels.”

Leading Fighter Against Gambling Addiction:

In addition, he said, “The committee’s study of the 2018 World Cup showed that half of the new registrations were first-time punters.

“The National Lottery will continue to play a leading role in the fight against gambling addiction and will guide players into safer gaming environments over the next few years. This will include low play and deposit limits, as well as sponsorship and advertising limits. Action will be taken to this end, and I, as National Lottery Minister, will soon propose to Parliament in a new policy letter.”

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